SOFT SAVING: A GENERATIONAL WAKE-UP CALL

Soft Saving: A Generational Wake-Up Call

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, financial success followed an acquainted pattern: gain steadily, save boldy, get a home, and plan for retirement. Yet Gen Z is coming close to money with a fresh point of view. As opposed to focusing exclusively on lasting accumulation, this generation is prioritizing balance, health,

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